Most of you know that I am in marketing. I am always looking to hear about new creative ways people are marketing their products and services to try to reach their customers. I've come up with a few unique ones myself with my company. I was reading some news articles when this headline popped out: "Holiday Inn Offers 'Human Bed-Warming Service' to Combat Icy Sheets". After reading the headline I thought to myself, this CANT be what its implying, can it? Little old Holiday Inn wouldn't try anything crazy like that now would they?
Sure enough the article goes on to state,
"If requested, a willing member of hotel staff will jump in your bed, dressed head to foot in an all-in-one sleeper suit, until your nightly chamber warms up. Holiday Inn spokeswoman Jane Bednall described the plan as something like having a "giant hot water bottle in your bed."Now I am sure on paper this sounded like a GREAT idea to some marketer who just KNEW this would get some press time. But what about the people who are hired to do this? What happens the first time they get some pervy guy (or Tiger Woods maybe) who wants them to stick around just a little longer. What happens when the wife finds out some young gal was in your bed "just to warm it up"? This sounds like a future PR nightmare to me. On top of that, how do you hire someone for this job? What are the qualifications to be a bed warmer. This was just too absurd of a story to not share. Anyone else hear and crazy marketing ideas lately that you just couldn't believe were real?