Friday, January 22, 2010

Marketing gone wrong?

Most of you know that I am in marketing. I am always looking to hear about new creative ways people are marketing their products and services to try to reach their customers. I've come up with a few unique ones myself with my company. I was reading some news articles when this headline popped out: "Holiday Inn Offers 'Human Bed-Warming Service' to Combat Icy Sheets". After reading the headline I thought to myself, this CANT be what its implying, can it? Little old Holiday Inn wouldn't try anything crazy like that now would they?

Sure enough the article goes on to state,
"If requested, a willing member of hotel staff will jump in your bed, dressed head to foot in an all-in-one sleeper suit, until your nightly chamber warms up. Holiday Inn spokeswoman Jane Bednall described the plan as something like having a "giant hot water bottle in your bed."
Now I am sure on paper this sounded like a GREAT idea to some marketer who just KNEW this would get some press time. But what about the people who are hired to do this? What happens the first time they get some pervy guy (or Tiger Woods maybe) who wants them to stick around just a little longer. What happens when the wife finds out some young gal was in your bed "just to warm it up"? This sounds like a future PR nightmare to me. On top of that, how do you hire someone for this job? What are the qualifications to be a bed warmer. This was just too absurd of a story to not share. Anyone else hear and crazy marketing ideas lately that you just couldn't believe were real?

Monday, January 4, 2010

2010 is here...whats going to change?

2009 was a great year for the Rasmussen family. Addison got to experience a year full of firsts, 2010 will likely have much of the same as she still have so many firsts to achieve. I can't wait to be there for every one of them. Her biggest first will be that she gets to be a big sister for the first time. I realized that that we hadn't announced that to our readers on here so let it be known that Meghan and I are expecting the arrival of our next child sometime in early July. While we are really excited for our new addition, it brings a little apprehension too. Adding Addison to the mix was a big change but having two children in the house under 2 could prove to be really crazy. Luckily we'll get to go through a similar experience with three of our closest friends, the Roelofs, the Hidlebaughs, and the Normans. We are all expecting our second children within about 3-4 months of each other! Clearly Addison is too young to know how this will impact her life but we hope she'll take it all in stride!

2010 will bring stability to our lives. There was a lot of change in home, new church home, etc. It seems like every year since we've met has brought a lot of change, but I think 2010 will be a stabilizing year for us and I am really excited for that. We have a great home that is affordable along with good stable jobs (and hopefully a recovering economy). We feel like we have really solid renters at both of our rental homes which provides a HUGE amount of relief for us after the craziness of last year. While the new baby will bring some craziness and sleepless nights, the rest of our lives have finally stabilized which is something I thank God for!!

With stable lives, its time to start focusing on ourselves a little bit too. For me, that means its time to really start to make sure that both Meghan and I are taking care of the important things in our lives. At Eagle Brook, I've heard Bob talk a few times now about defining your values. Its something I've never officially done, but its time for me to really do that.
  1. God (while its always important to me, I don't always make it a priority...its time to really change that. I need to make God ACTUALLY first, instead of on paper).
  2. Family (Meghan and Addison are vitally important to me...this has never been a question...same with my extended family. I also need to find more time to push my relationship with Meghan as husband and wife...rather than Addison's parents)
  3. Work (I like to think of myself as a hard worker, but I've developed some bad work habits that I need to clean up to be a harder, more efficient worker. With the football season winding down, its a good time to develop NEW better habits!)
  4. Friends/Self (I need to find more time to cultivate my friendships away from my family. While I LOVE my time with my family, Meghan and I both need to find time to spend with others to cultivate our individual sides of ourselves as well)
  5. Hobbies/Sports (I have no problem spending time watching sports, but playing them has always been something I enjoyed. I've put that on the side burner to be there for my daughter for her first year. I miss being in good shape...this might mean going out running or joining some kind of rec league.)
I haven't figured out how this is going to look yet. My life feels busy but I think there is way too much time spend watching TV and on the computer. This can clearly be reduced to free up some time for my other values. TV and computer are NOT core values of my life. They serve an entertainment purpose but I feel like they are causing me to become lazy at times...I hate feeling lazy. I figure a new year is a great time to work on this...